HomeNEWSRetail therapy: How brands responded to the election results

Retail therapy: How brands responded to the election results

Everyone has something to say about last night’s nail biting election and, thanks in a big part to social media, local reatil brands were just as vocal. Some took it as a chance to build rapport with their online following, while others tried to be a source of relief. rn

 Burger Burger were quick to post an image of a shamed Statue of Liberty and attest the goodness of their American inspired burgers, saying “At least you don’t have to go to the US to eat the BEST BURGERS IN ALL THE WORLD!!!”. Many emojis followed. 

At least you don’t have to go to the USA to eat the BEST BURGERS IN ALL THE WORLD!!! ???????

A photo posted by Burger Burger NZ (@burgerburgernz) on Nov 9, 2016 at 1:27am PST

Fashion brand World shared the same image as Burger Burger on Instagram and followed it up this morning with a hat they think says it all.

The morning after……

A photo posted by WORLD (@worldbrandinnz) on Nov 9, 2016 at 12:42pm PST

Commonsense Organics is searching for a silver lining and spreading the love. 

Clothing retailer Superette wanted to know who its shoppers were voting for. Safe to say some comments were awkward…

And the winner is… ?????? Let us know your ? #usa #election2016

A photo posted by Superette (@superettestore) on Nov 9, 2016 at 12:11am PST

And Al Brown’s American themed Federal Delicatessen is promoting their Canadian dish of poutine on Facebook, simply saying: “Canada is looking like a good option”. And it looks like the right option for comfort food too.

Jimmy D to the rescue with his 1-800-Save-Me-JimmyD print making a resurgence.

Further afield, US-based clothing retailer Nasty Gal encouraged women to stay positive, despite losing the chance to elect the first ever female president.

Our #wcw today—Nasty Women everywhere. We can and WILL break that glass ceiling, stay strong. ?

A photo posted by Nasty Gal (@nastygal) on Nov 9, 2016 at 11:26am PST

Nasty Gal also sold a limited edition t-shirt saying ‘Nasty women unite’, following Donald Trump’s comments about Hillary Clinton being a nasty woman.

Have you seen any other brand posts based on the election results that are of note? Let us know if so. 

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