In the digital age, a bit of social media prowess goes a long way. While creating social media content for a brand may require head scratching for someone of an older generation, the young’uns have the benefit of being digital natives. Influencer marketing has been
Halloween is just around the corner, which means companies have begun selling their creepiest wares, get-ups and decorations. However, with this rampant roll-out of products, there's bound to be some bad decisions made. So, what are the most tasteless costumes on offer in 2016? The
New Zealanders’ lives are affected every day by standards and standardisation. Every day ‘invisible’ standards solutions help keep New Zealand homes, public buildings, playgrounds, electrical appliances, and health services safe. Manager of Standards New Zealand Carmen Mak outlines why retailers need to be thinking more
More women than ever are owning and operating businesses in Aotearoa – but there’s still a ways to go to achieve equality. The latest MYOB Women in Business Survey shows that women now make up 44 percent of small to medium business owners. The number
The New Zealand Comfort Group has channeled Sleeping Beauty in a new campaign for its Sleepyhead Sanctuary bed range, via Special Group, in which a bed meets high fashion.
Queenstown is undoubtedly one of New Zealand’s dreamiest holiday destinations, with tourism booming and visitors coming in droves. However, do all of the retail operators match the ‘wow’ factor of the town itself? Possibly not, and retailers there are being urged to ramp up their
Prestige menswear label Crane Brothers has started offering a finance option. Founder and managing director Murray Crane says weddings have been the main driver, explaining that the launch at the start of this month is aimed to support custom from grooms currently planning their weddings
New stores like H&M and Zara will bring an increased volume of shoppers. Other stores, such as supermarkets, are also feeling the impact of New Zealand's rising population. RCG's Paul Keane asks, can retailers' facilities hold up under the strain?
Pop-up stores are very on trend at the moment, but what are the advantages of them for retailers? We talked to Springfree Trampoline New Zealand’s marketing executive Charlotte Garvan about leveraging the concept of a pop-up store and why it pays to be a mobile
Australian ecommerce venture Socielle is targeting socially-aware shoppers with a creative variation on loyalty programmes called ‘shopfunding’. Each purchase comes with shopfunding points, which can then be redeemed to support a handful of charities partnered with the business. We chatted with founder Rechelle Coombes to