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HomeFEATURESHow influencer marketing helped an Auckland Millennial build a multi-million-dollar company

How influencer marketing helped an Auckland Millennial build a multi-million-dollar company

In the digital age, a bit of social media prowess goes a long way. While creating social media content for a brand may require head scratching for someone of an older generation, the young’uns have the benefit of being digital natives. Influencer marketing has been the key to building an empire for 23-year-old Iyia Liu, who runs a multi-million-dollar business out of her Auckland home.

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