The finance programme is administered by Avanti Finance, but run by Crane Brothers. Finance suits wedding customers, Crane says, as it frees up their cashflow for higher-priority wedding-related investments.
“They’re financing something like a wedding, which is quite a big event,” Crane says. “The suit was one thing that tended to get pushed a bit, and bumped.”
Younger business clients who may have just started corporate jobs are also attracted to the finance option, Crane says.
Crane Brothers is already well set up to handle the introduction of finance as the made-to-measure side of the business already handles deferred payments. Crane says customers are usually asked to make a 50 percent deposit on their made-to-measure suit upfront, with the remainder settled on receipt of the finished garment.
“We already had the right processes in place to make finance work with the way we work with our clients.”
Crane says the majority of his customers are making planned purchases rather than shopping on impulse, so finance options work well in that context. He’s seen good uptake from customers so far, and expects a gradual increase in the popularity of finance.