fbpx
HomeNEWSRetailers give into pressure to drop gift card expiry dates

Retailers give into pressure to drop gift card expiry dates

A campaign spearheaded by Consumer NZ has seen several of New Zealand’s biggest retail brands agree to drop or extend expiry dates from their gift cards. Countdown, Kathmandu and Noel Leeming are amongst the companies that have agreed to no longer have a cut-off period in which a gift card can be spent in.

Consumer NZ conducted a survey which found one in five gift card recipients found their card had expired before it could be redeemed. The organisation calculated this could add up to $10 million annually.

Most respondents felt gift cards shouldn’t have an expiry date or if there was one, it should be at least five years.

This is in line with international gift card laws. Gift cards in the US are required to have an expiry date of at least five years, while most Canadian states have banned expiry dates.

Consumer NZ took a look at 60 New Zealand companies’ gift card practices and found most stores, like The Body Shop, Hallensteins and Noel Leeming, had an expiry date of a year. 

David Jones, Harvey Norman, Kmart, Mitre 10 and The Warehouse all had a slightly more extended spending period of 24 months.

Meanwhile, Glassons’ gift cards expire after five years, while Barkers, Bunnings, Mighty Ape and Pumpkin Patch’s gift cards have no expiry date. 

In its campaign, Consumer NZ targeted 10 of New Zealand’s major brands to update their gift card rules: Briscoes, Countdown, Kathmandu, New World, Noel Leeming, Paper Plus, Prezzy Card, Ticketek, Toyworld and Westfield.

Out of those 10, Countdown, Kathmandu and Noel Leeming are dropping expiry dates from their gift cards. 

New World and Toyworld extended the expiry dates on gift cards from 12 to 24 months, while Paper Plus said it was reviewing its position.

Consumer NZ chief executive Sue Chetwin said it was step in the right direction, but encouraged the retailers to go bigger.

 “With Countdown agreeing to drop the dates on its cards, we’d expect to see New World and Pak’nSave do the same.”

Briscoes, Prezzy Card and Westfield all declined to make a change to their gift card policy. 

Briscoes said the main purpose of its 12-month expiry date was to serve as a reminder for shoppers to use the card in a timely manner. If a customer did happen to have an expired card, it said it would honour it anyway. 

“We follow our customers’ lead and the customers are telling us that the scheme we’ve had in place for many, many years works for them,” Briscoes managing director Rod Duke told RadioLive

“We have received absolutely no negative comment from customers with respect to this issue. None, nothing in 30 years.” 

He said the retailer gets 95 percent redemption of gift cards within the first year. 

View the full list of retailers’ gift card expiry dates below:

t

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

tt

ttt

ttt

tt

t

ttt

Retailer

ttt

ttt

Gift card expiry date

ttt

ttt

Ticketek

ttt

ttt

6 months

ttt

ttt

AvantiPlus

ttt

ttt

12 months

ttt

ttt

Babycity

ttt

ttt

12 months

ttt

ttt

Bendon Lingerie

ttt

ttt

12 months

ttt

ttt

Bike Barn

ttt

ttt

12 months

ttt

ttt

The Body Shop

ttt

ttt

12 months

ttt

ttt

Booksellers

ttt

ttt

12 months

ttt

ttt

Briscoes

ttt

ttt

12 months

ttt

ttt

Countdown

ttt

ttt

12 months

ttt

ttt

Event Cinemas

ttt

ttt

12 months

ttt

ttt

Freedom Furniture

ttt

ttt

12 months

ttt

ttt

Hallensteins

ttt

ttt

12 months

ttt

ttt

Hannahs

ttt

ttt

12 months

ttt

ttt

Hoyts Cinemas

ttt

ttt

12 months

ttt

ttt

Hunting & Fishing

ttt

ttt

12 months

ttt

ttt

Just Jeans

ttt

ttt

12 months

ttt

ttt

Kathmandu

ttt

ttt

12 months

ttt

ttt

Macpac

ttt

ttt

12 months

ttt

ttt

Max Fashions

ttt

ttt

12 months

ttt

ttt

Michael Hill

ttt

ttt

12 months

ttt

ttt

Mobil Oil

ttt

ttt

12 months

ttt

ttt

New World

ttt

ttt

12 months

ttt

ttt

New Zealand Rockshop

ttt

ttt

12 months

ttt

ttt

Noel Leeming

ttt

ttt

12 months

ttt

ttt

Paper Plus

ttt

ttt

12 months

ttt

ttt

Pharmacy Gift Card

ttt

ttt

12 months

ttt

ttt

Prezzy Card

ttt

ttt

12 months

ttt

ttt

Rebel Sport

ttt

ttt

12 months

ttt

ttt

Repco

ttt

ttt

12 months

ttt

ttt

Restaurant Association

ttt

ttt

12 months

ttt

ttt

Smiggle

ttt

ttt

12 months

ttt

ttt

Smiths City

ttt

ttt

12 months

ttt

ttt

Stevens

ttt

ttt

12 months after last use

ttt

ttt

Stirling Sports

ttt

ttt

12 months

ttt

ttt

Taxi Card (Blue Bubble)

ttt

ttt

12 months

ttt

ttt

Ticketmaster

ttt

ttt

12 months

ttt

ttt

Toyworld

ttt

ttt

12 months

ttt

ttt

Westfield Shopping Centres

ttt

ttt

12 months

ttt

ttt

Z Energy

ttt

ttt

12 months

ttt

ttt

Number One Shoes

ttt

ttt

15 months from date of purchase or last use

ttt

ttt

Jaycar Electronics

ttt

ttt

18 months

ttt

ttt

David Jones

ttt

ttt

24 months

ttt

ttt

Farmers

ttt

ttt

24 months

ttt

ttt

Gardening New Zealand

ttt

ttt

24 months

ttt

ttt

Harvey Norman

ttt

ttt

24 months

ttt

ttt

JB Hi-Fi

ttt

ttt

24 months

ttt

ttt

Kmart

ttt

ttt

24 months

ttt

ttt

Mitre 10

ttt

ttt

24 months

ttt

ttt

Palmers Gardenworld

ttt

ttt

24 months

ttt

ttt

Spotlight

ttt

ttt

24 months (12 months for e-gift cards)

ttt

ttt

Whitcoulls

ttt

ttt

24 months

ttt

ttt

The Warehouse

ttt

ttt

24 months after last use

ttt

ttt

Glassons

ttt

ttt

Five years

ttt

ttt

Apple Store

ttt

ttt

None

ttt

ttt

Barkers

ttt

ttt

None

ttt

ttt

Bunnings

ttt

ttt

None

ttt

ttt

EB Games

ttt

ttt

None

ttt

ttt

Foot Locker

ttt

ttt

None

ttt

ttt

Mighty Ape

ttt

ttt

None

ttt

ttt

Pumpkin Patch

ttt

ttt

None

ttt

Data: Consumer NZ

Other gift card data found from the survey:

• 77 percent of consumers regularly receive gift cards.
• $50 to $70 is the most common gift card value.
• 24 percent of gift card users have been stuck with a card they can’t fully redeem because it’s expired or the store has gone out of business.
• The majority of shoppers unable to redeem a gift card had more than $20 still unspent.
• 50 percent of gift card users have experienced problems with their card including finding it hard to check the balance; only being able to use the card at a limited number of stores; and struggling to find something to buy.

Rate This Article: