Zara has finally lifted the veil on when it will open its doors to its Sylvia Park store. The store will open Thursday 6 October, five days after fellow fast fashion giant H&M launches itself into the New Zealand market.rn
The news was announced by Sylvia Park shopping centre on its Facebook page today and was met with excitement.
Kiwi Property has invested $11.5 million in upgrading its shopping centre to accommodate the store, building a two-level construction that will house Zara on the bottom floor and a retail galleria on the top.
Zara’s store will be located within a cluster of fashion shops in the mall. Rodd & Gunn and Esprit flank its store, while Kookai, Cue and Trenery reside opposite it.
The store is relatively close to the shopping centre’s food court and just down the way from H&M’s 2300 square metre store.
First Retail managing director Chris Wilkinson previously told The Register shoppers were likely to travel from all around New Zealand to shop at H&M and Zara.
“We’ll start to see people hitting these places and making an absolute day of it.”
Previous international heavyweights like Topshop saw queues down the street when its first New Zealand store opened, so it’s likely Zara and H&M will see a similar result.
Wilkinson also predicted the next international store to join the fray in New Zealand would be Uniqlo, as it’s part of a group of shops (Topshop, Zara, H&M and Forever 21) that set up shop close to one another.
Uniqlo expanded into Australia just under two years ago.
Meanwhile, American fast fashion brand Forever 21 may not be as likely to venture across the Pacific Ocean anytime soon.
A recent report by JLL found US retailers are less likely to expand overseas than their European counterparts, but they may be spurred into action by the likes of Topshop and Zara’s movements.
Zara’s New Zealand opening
6 October, 2016. Doors will open at 9:30am.
Sylvia Park, 286 Mount Wellington Highway, Auckland.