The traditional Father’s Day presents of books and sporting goods may reign supreme, but flowers are also becoming increasingly popular. Data released by Paymark has tracked the trends in spending over the celebratory day and showed an overall decrease in spending.rn
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Spending through Paymark (in millions) Thursday – Sunday ttt |
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Sector ttt |
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25-28 Aug ttt |
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1-4 Sep ttt |
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Change ttt |
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Change ttt |
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Car accessories ttt |
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$4.4 ttt |
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$4.4 ttt |
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$0.0 ttt |
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0.3% ttt |
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Bookshops ttt |
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$4.1 ttt |
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$5.0 ttt |
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$0.9 ttt |
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22.5% ttt |
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Clothing & Apparel ttt |
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$21.9 ttt |
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$22.0 ttt |
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$0.1 ttt |
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0.5% ttt |
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Jewellery ttt |
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$3.0 ttt |
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$2.6 ttt |
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-$0.4 ttt |
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-13.0% ttt |
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Beauty And Hairdressing ttt |
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$9.5 ttt |
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$9.5 ttt |
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$0.0 ttt |
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0.1% ttt |
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Restaurant/café ttt |
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$50.1 ttt |
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$51.8 ttt |
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$1.6 ttt |
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3.3% ttt |
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Sporting goods ttt |
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$7.1 ttt |
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$8.3 ttt |
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$1.2 ttt |
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17.3% ttt |
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Garden shops ttt |
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$2.9 ttt |
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$3.8 ttt |
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$0.9 ttt |
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30.8% ttt |
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Gift shops ttt |
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$4.6 ttt |
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$5.0 ttt |
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$0.4 ttt |
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8.5% ttt |
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Florists ttt |
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$0.7 ttt |
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$0.8 ttt |
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$0.1 ttt |
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7.7% ttt |
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SUB-TOTAL ttt |
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$108.2 ttt |
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$113.0 ttt |
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$4.9 ttt |
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4.5% ttt |
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ALL SECTORS ttt |
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$624.0 ttt |
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$624.8 ttt |
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$0.8 ttt |
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0.1% ttt |
Books, sporting equipment and and garden shops all experienced a hefty increase in sales, while jewellery experienced a 13 percent drop.
However, the spending increase across all sectors for Father’s Day was moderate, only increasing 0.1 percent.
Surprisingly, spending on car accessories only increased 0.3 percent, while spending at florists increased 7.7 percent.
Overall in August, spending declined 0.8 percent from the month previous.
Housing related retailers experienced slow growth over the month, while hospitality merchants experienced a boost.
Patterns were inconsistent across different regions and sectors, so the slowing in spending can’t be attributed to any one reason.
