The collaboration was launched at New Zealand Fashion Week, where Moore presented her latest collection.
The fashion show debuted the crystal-embellished clothing, while the runway itself was designed to be Swarovski-inspired and sparkly, featuring lots of silver and glittering light installations.
A limited edition range of Swarovski-encrusted items will be on sale in a selected number of Andrea Moore’s seven stores nationwide.
Moore said it was a huge honour to work with Swarovski.
“This partnership gives us the opportunity to create exceptional, special products for our New Zealand customers but more broadly as a business, it allows us to become part of the global Swarovski network – bringing the products we create together to customers all over the world,” Moore says.
Trade marketing manager for Swarovski Professional Australia and New Zealand Ashleigh Fitzgerald said the brand had a long-running history of creative partnerships, and its choice to approach Andrea Moore was no exception.
“We are proud to be aligned and that our loose crystals could help inspire her designs.”
Andrea Moore’s designs are known for their use of colour and a style she describes as ‘slouchy elegance’. Her range now includes womenswear, jewellery, eyewear and footwear.
She also recently launched a secondary range into Farmers stores earlier this year.