For the first time in 10 years, Christchurch grand dame Ballantynes has completely revamped its accessories department. The new concept has pumped up the luxury factor with marble and diamantes, inspired by international design trends. The renovation comes almost exactly one month after the grand opening of competitor David Jones in Wellington.
Ballantynes chief executive Maria O’Halloran says the renovation project was in no way a response to the entry of David Jones into the New Zealand marketplace and was planned more than two years ago.
“It has been almost 10 years since we completely revamped the accessories department,” O’Halloran says. “With so many exciting developments in retail design materials, lighting and display techniques, we felt it was time to invest and offer our customers a truly world-class destination for accessories.”
Charlotte Cochrane from Bucan Group designed the concept, aiming to bring the accessories department up to speed with international design trends and to showcase Ballantynes’ product in the way it deserved.
“There’s such a sense of luxury and sophistication about the Accessories space with its beautiful new stone-like porcelain tiles and marble surfaces that form the main jewellery displays with diamante feature pendants hanging from above.”
The new accessories department is now hosting a range of new brands: Thomas Sabo, Pastiche and Calvin Klein Jewellery. It will also retain and grow all its current ranges, including Ted Baker, Fossil, Modalu and Dogeared.