Auckland Transport (AT) has been working with commercial property company JLL to develop Devon On The Wharf.
JLL drew inspiration from how retail and transport were integrated at Manly Wharf in Sydney.
Retail specialist Chloe Brooks previously told The Register the intended increase in passengers coming across from Auckland central will flow through to Devonport retailers.
“It’s creating that flow between the current retailers in Devonport and bringing a reason for people to come to Devonport,” she says.
Devon on the Wharf is positioned to open onto the wharf’s boardwalk and provides a link between Marine Square and Devonport village.
Chief AT Metro officer Mark Lambert says the restaurant’s opening is just the beginning of AT’s retail strategy for public transport places.
One of the key goals was to make the customer experience better for people using Devonport’s ferry services, he says, as well as attract non-public transport users to the wharf.
“To be truly useful to our passengers, we specified that Devon on the Wharf needed to be open bright and early for commuters,” he says.
“So that means coffee will be sold from 5:30am, and the eatery will offer various grab-and-go food options throughout the day. There’s also a cold stone ice cream counter which will no doubt be very popular with summer visitors to Devonport.”
Next to be revamped is the kiosk at Birkenhead Wharf. JLL’s JJ Hong is working with AT to find the right tenant and says it’s a great opportunity for a food and beverage retailer.
“There is huge potential to service not only Birkenhead ferry commuters but also locals who enjoy walking in the area and would appreciate a good coffee and food vendor there,” Hong says.
“The harbour views from Birkenhead wharf are spectacular. Customers will be able to sit outdoors and take it all in.”
Devon on the Wharf is open from 5pm for dinner until August 31, then from 5:30am onwards for breakfast, lunch and dinner from September 1.