It seemed like only a matter of time after Louis Vuitton, Gucci and Prada established flagship stores in Auckland’s central city that Chanel would arrive. Now, here it is – the luxury label opened its first standalone fragrance and beauty boutique at 35 Galway St, Britomart.
Shoppers seeking its couture garments will still need to get their fix overseas, but those with less of an investment to make will welcome the range of makeup, a skincare bar, fragrances and eyewear.
“The opening of the first boutique in New Zealand is a momentous occasion for Chanel’, says David Blakeley, managing director of Chanel Australia and New Zealand. “Because we are able to deliver an immersive, service orientated experience to our clients in a retail environment that we have specially created to showcase our fragrance, beauty and fashion eyewear offerings together in a new and very exciting Chanel way.
“We are also very proud to have carefully designed this new style of boutique alongside the original character of the Britomart building.”
The store fit-out incorporates original brickwork and restored kauri floorboards, with the space itself described as “loft-like”. Chanel’s press release describes the boutique as a “completely renovated concept” for the label, with artworks inspired by the colour collections and products.