Owner/Retailer: Jerrod Griffith, Give Plants
Why give flowers when you can give whole trees? That was the question Jerrod Griffith asked himself in 2009 and now Give Plants is blooming.
The wonderful world of Pirch
Experiential retail is so hot right now, and one retailer outperforming the others in its category is US appliance company Pirch. Juanita Neville-te Rito from The Retail Collective shares what she loves about Pirch and why it's on the up.
Better late than never: Cactus returns to Wellington after 21 years
After a 21-year hiatus, Kiwi outdoor and workwear label Cactus is returning to Wellington. The brand was founded there in 1992 but shifted south to Christchurch just two years later. Its founders say Cactus’s history and authenticity set it apart in an increasingly precarious industry.
Consumers can’t see reward in Farmers’ new reward programme
Farmers recently launched a new structure to its very well subscribed Farmers Club loyalty programme. The changes have sparked outrage on social media with hundreds voicing their disappointment on what they view as a less rewarding scheme, providing a lesson for other retailers who may
Shop My Town: Putting small businesses on the map
Queensland start-up Shop My Town launched in April 2015 to put local retailers on the map, through social media, websites and training. Founder Melody Jarvis says she plans to launch the Shop My Town model in New Zealand in 2017. We asked her how it’s
Much-loved Harry’s boutique opens a second outlet in central Wellington
Liz Stringer does things on gut instinct alone. Twelve weeks ago, she had an instinctual feeling she should open a second outlet of her hugely successful clothing boutique, Harry’s.
The snarl-ups which drive customers away
Even the keenest of shoppers can be turned off their favourite brand when it doesn't deliver on expectations. Juanita Neville-te Rito from The Retail Collective shares some unnecessarily complicated retail interactions.
Made by hand: Inside Salon de Cake
Baker Jordan Rondel’s new retail space, Salon de Cake, is a calm, tasteful space which she fitted out herself.
A revitalised Smiths City is riding high
Since the appointment of Roy Campbell as chief executive in May last year, Smiths City Group has seen its best annual results since 2005. Over the past year, the listed company has shown a renewed emphasis on improving core operations and expansion, a move that
Dance diva Parris Goebel helps NZ Post promote its parcel delivery options
NZ Post and Clemenger BBDO called on hip-hop dancer and choreographer Parris Goebel and her crew of dancers for its new ‘My Parcels, My Way’ campaign, promoting its flexible range of parcel delivery options.