OfficeMax started it on Instagram back in June. Inspired by Post-it note wars in the New York advertising industry, it posted a picture of a giant cartoon bird made out of Post-its on its head office window. Warehouse Stationery retaliated with a Pacman tribute and soon, everyone was creating office art.
OfficeMax quickly realised it was onto a winner and launched a competition across social media. Participating workplaces sent in photos of their Post-it handiwork to OfficeMax’s Facebook page, with the most-liked up for a $200 shout.
The competition was taken quite seriously, with inter-corporate challenges abounding. Southland-based neighbours DesignBase and Market South battled, as did many of OfficeMax’s franchises.
While OfficeMax attempted to popularise Roy Lichtenstein-inspired artwork, cartoons tended to be the subject of choice.
Awesome to see the #postitwars @Zurich building in #Auckland. A new #Postit character everytime I look. pic.twitter.com/rnWAX44EEW
— Matt Stillwell (@MatthewStilly) June 23, 2016
Everybody from Spongebob Squarepants to the Minions was represented, although some unorthodox subjects made it into the mix – OfficeMax Highbrook’s Donald Trump takes the cake, but this team didn’t stop there.
Voting closed on Friday, July 8. Eftpos provider Smartpay New Zealand was the winner – OfficeMax declared its buzzy bee a fan favourite.
