On the eve of the 48th annual National Agricultural Fieldays, activity at Mystery Creek is bustling for what is the biggest and most important event for provincial New Zealand retailers. Fieldays runs from June 15-18 this year.
Big ticket items are likely to take a hit as the farmers of our biggest export, dairy, are hit with a decrease in milk prices, but Fieldays is still set to be the centre of serious commerce. Last year, more than $1 million in cash was withdrawn on site over the four days, and over 1000 exhibitors showcased their goods and services.
Traditionally, retailers of farming-related big-ticket items, such as farm equipment and four-wheel-drive vehicles, offer specials available only at Fieldays.
This year’s Fieldays event prospectus is headed “stay a step ahead,” signalling the focus on innovation, education, and internationalising New Zealand agriculture.
Event CEO Jon Calder said in the prospectus that Fieldays organisers want to “ensure we are continuing to advance agriculture in New Zealand and on the world stage.”
Off the back of a successful 2015 event the Fieldays team are expecting over 120,000 visitors from around New Zealand and overseas.
Businesses and consumers alike will benefit from a new layout within Mystery Creek that will see “communities” being created for different sectors, such as dairy farming, and forestry and logging.