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As consumers become more savvy, the migration to shopping online nears a tipping point in New Zealand with over 2 million people purchasing goods and services over the internet. The latest data from Nielsen follows a shift from the retailer dictating behaviour to the consumer

Kiwi consumers are seeking out locally made food amidst concerns about product safety and levels of additives in consumer goods made offshore. An independent study commissioned by Munchkin, a global baby product company based in Los Angeles, investigated the attitudes and habits of Kiwi shoppers.