Overall, there was a four percent increase in retail spending on Mother’s Day compared to previous Sunday.
This isn’t a huge boost when compared to other retail events throughout the year – for example, Vend previously reported retailers saw an 11 percent boost in sales in the lead up to Christmas in December.
Spending wasn’t just limited to one day, either: there was a six percent increase in sales across the whole weekend when compared to the previous weekend.
Retail spend in Auckland shot up by seven percent across the entire Mother’s Day weekend and increased 10 percent on the actual day.
In Christchurch, retail spending was also up seven percent on the previous weekend. In Wellington, spending increased by four percent.
Some retail categories recorded better sales than others. Seeing as marketing for the day honed in on beauty and homeware items, fashion stores and home stores saw the biggest jump in sales.
A category that doesn’t get much love on Mother’s Day – sports and outdoor – saw a drop in sales.
Sales by vertical breakdown:
- Fashion & Apparel: (26 percent)
- Home and lifestyle (15 percent)
- Health and beauty (7 percent)
- Cafes (4 percent)
- Food and drink (4 percent)
- Sports and outdoor stores (-16 percent)