Here’s a genius idea: Lego-style bricks designed to increase literacy in sight-impaired kids.
The tool has been developed by the Dorina Nowill Foundation for the Blind and designed by creatives at Brazil advertising agency Lew’Lara\TBWA.
The process of creating the toy/tool took about a year and when it was completed was presented to blind children aged seven to ten. The results, filmed for a mini documentary, shows the reaction of the kids, and is, for lack of a better term, totes adorbs.
This was originally published on Idealog.