The Mint Republic split from coin and bullion company NZ Mint a year ago to concentrate on its patriotic jewellery line. A year in, new owner Rachel Warren has established a successful online store and grown the company’s retail side both in New Zealand and overseas. She shared some details with us.
The website has become a showcase for our brands; it has created the outward view of what is going on within our business, the growing up, and evolution of a company that is forging its own identity. We spend a lot of time reassessing our look and feel online and making sure it is in keeping with our goals, as well as working on getting our website in front of The Mint Republic customer.