In the aisle of the beholder: is shopper marketing still relevant in a digital world?
Graham Medcalf shops around for insights on how shopper marketing is changing in the age of online retail and big data.
Graham Medcalf shops around for insights on how shopper marketing is changing in the age of online retail and big data.
Five months after New Zealand’s new-look $5 and $10 banknotes launched, the remainder of the colourful updated notes have been revealed at Government House. To liven up the occasion, a kārearea or New Zealand falcon, was on display. Its image continues to be featured on
While stores work hard to appeal to modern-day consumers, food and beverage outlets are in hot demand and in-store cafés are on the rise. Property consultancy firm JLL says hospitality offerings are now a vital part of the retail mix, as they increase dwell time
The parent company of womenswear label Ruby, De Vere Investments, has added New Zealand menswear company Meccano to its stable. The purchase became effective on March 30. We heard from De Vere managing director Vere Sharma about the details of the deal.
Griffin’s biscuit bakers have once again joined forces with Tip Top, to surprise bikkie lovers with two new mash ups: Goody Goody Gumdrops Squiggles and Choc Bar Mallow Puffs.
Shopping centre giant Kiwi Property has spent $192.5 million to acquire a 50 percent stake in The Base at Te Rapa, Hamilton. Tainui Group Holdings Limited, an investing vehicle for the Waikato-Tainui tribe, controls the centre through a subsidiary named The Base Limited.
Unlike other big retail stores in New Zealand which are regularly mocked, abused and looked down upon, discount department store Kmart seems to bask in an impenetrable glow of love and affection. The Register deputy editor Elly Strang tries to explain the phenomenon that is
Corporate social responsibility (CSR) is becoming an increasingly popular concept in the retail world. More and more merchants are realizing that giving back doesn’t just make the world a better place, it’s also good for business.
By now, you may have heard the hype surrounding Kiwi director Taiki Waititi’s new film, The Hunt for the Wilderpeople. What you may not know is that character’s clothes, including Ricky Baker’s “skuxx as hoodie”, are being auctioned off on Trade Me to raise money
Noel Leeming chief executive Tim Edwards wants customers to know that the electronics retailer has more to offer than box-shaped gadgets. A TVC to launch on Sunday puts the spotlight on Noel Leeming’s services, which include in-store tutorials, plus more than 40 outbound “specialists” who