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HomeNEWSInterior design stores, look out: Threadless is getting into homewares

Interior design stores, look out: Threadless is getting into homewares

The new homewares line is dominated by polyester and microfibre, so it’s unlikely to win any awards for quality. It makes up for this by being economically priced – a king-sized duvet cover goes for US$139 – and available in a kaleidoscope of bold, Millennial-friendly designs.

Threadless is based on a crowdsourcing platform in which around 1000 designs submitted by independent creators are put to public vote each week. The 10 best of the top-scoring designs are selected and sold by Threadless, which pays a small royalty to the designer based on net profit. Each design bears the name of its creator and receives a numerical ranking based on its popularity.

The designs can be printed onto any of Threadless’ homeware items as well as the company’s established lines: art prints, jumpers, singlets, cellphone cases, diaries, tote bags and, of course, t-shirts. 

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