HomeNEWSRetailers praised in the inaugural Readers Digest Quality Service Awards 2016

Retailers praised in the inaugural Readers Digest Quality Service Awards 2016

In an online questionnaire commissioned this year by Reader’s Digest and completed by more than 1500 New Zealanders, several retail brands were highlighted for their ability to deliver personalised, reliable service and smooth the shopping experience. Overall, the selection strongly favoured established or international brands.

Market research firm Catalyst Marketing and Research was commissioned to survey a representative sample of 1500 Kiwis, who were asked to nominate service providers across 30 categories. They were asked to rank their choices according to personalisation; understanding and insight into customer needs; simplicity of service; reliability and satisfaction.

Foodstuffs scooped the supermarket category with a gold award for its New World brand and silver for Pak’n Save, and Green Cross Health had the pharmacy department covered, with both its Unichem and Life Pharmacy brands receiving plaudits.

Foodstuffs New Zealand managing director Steve Anderson was pleased with the result.

“The New World team has been working hard to ensure customers feel welcome and enjoy their shopping experience whilst in our stores. This award is direct recognition from our customers that we are meeting, and hopefully exceeding, their expectations on a daily basis,” he says.

“And Pak’n Save consistently offers New Zealanders the lowest prices for their groceries and customers also appreciate the can-do attitude of our friendly staff.”

Retail-relevant businesses honoured in the awards are:

Bed and bedding stores.

Gold: Harvey World Travel, oddly enough

Silver: Briscoes

Coffee shop and café.

Gold: Muffin Break

Silver: Starbucks

Department store.

Gold: Farmers

Silver: The Warehouse

Electrical appliance stores.

Gold: 100% Appliances

Silver: Noel Leeming

Fast food franchise.

Gold: Subway

Silver: Burgerfuel


Gold: Pascoes

Silver: Michael Hill

Liquor outlet.

Gold: Super Liquor

Silver: Henry’s

Loyalty card.

Gold: Fly Buys

Silver: Farmers


Gold: Unichem

Silver: Life Pharmacy

Pizza franchise.

Gold: Hell

Silver: Domino’s

Shoe store.

Gold: Ziera

Silver: Overland

Stationery outlet.

Gold: Paper Plus

Silver: Whitcoulls


Gold: New World

Silver: Pak’n Save

Travel agency.

Gold: Harvey World Travel

Silver: Air New Zealand

Tyre retailer.

Gold: Firestone/Bridgestone

Silver: Tony’s Tyre Service

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