Witchery’s partnership with the OCRF is now in its 15th year. The white shirt campaign is simple: all GST-excluded funds raised from the sale of its white shirts, which cost between $109.90 and $179.90 depending on style, will go directly to the OCRF.
The funds raised have enabled the OCRF to appoint five dedicated research scientists and one clinical collections technician across Australia and New Zealand.
Shoppers are also being asked to participate in a the campaign by sharing images of themselves wearing their white shirt and a personal message about why they’re wearing it across social media with the hashtag #whiteshirtcampaign.
Here are some of the best results from Witchery staff and shoppers.
I wear a white shirt because someone I love has only weeks left. Ovarian cancer is a devastating disease, and an early detection system can save lives. Please head to @witcheryfashion and take a look at their white shirt campaign. 100% proceeds excluding gst go to @ocrf. #ovariancancer #whiteshirtcampaign #kittycanthandletheglory
We wear a white shirt because we support the #WHITESHIRTCAMPAIGN mission to find an early detection test for ovarian cancer. @hannah.gutrie @zoepottinger @felicitymccree @tayla_welch @callumgill54 @vicpascoe @svetlanameg join the fight and tell the world why we wear a white shirt. @ocrf and @witcheryfashion