The Fit Out company helped transform the new digs on 125 Ponsonby Rd, which is now Sitka’s base in New Zealand.
The Canadian-based company opened its first Kiwi store in Newmarket in 2009.
For the Newmarket fit-out, it used almost entirely second-hand shop fittings sourced from demolition yards and inorganic rubbish collections to fill the space.
This included demolition fixtures, pre-existing joinery and wood that was destined for the mulcher. Some of these materials are now being reused in the Ponsonby space.
Sitka is very much a brand for conscious consumers, with products made from organic cotton and recycled wools. It supports local not-for-profit Sustainable Coastlines by donating one percent of all of its sales to the organisation.
It also offers free clothing repairs on its products nationwide through both its store and stockists.
Managing director Andrew Howson says the inner-city suburb is a great location for the next phase of the brand in New Zealand.
“Ponsonby is a hub of people from all walks of life, but more importantly, the level of knowledge people have on their clothing choices is really encouraging,” he says.
“People seem to be enthused by a company who is hands on from start to finish in the manufacturing of its products, which is right up our alley.”