Everyone loves a good bargain, and that thinking has been part of The Warehouse’s mantra for some time now, and so it decided to visualise it.
The campaign kicked off last week with a teaser video of a customer celebrating her bargain feeling at The Warehouse, as captured by ‘security footage’, says a Warehouse release.
The campaign includes a 60-second TVC, a 30-second shorter spot, street posters, digital Adshells, bus sides, a Stuff homepage takeover and paid support on Facebook. A bargain isn’t something you just rationally understand, it’s something you instinctively feel, says DDB chief creative officer Damon Stapleton.
“A bargain might make you smile, it might make you skip, it might make you strut or fist-pump. It’s a great feeling, one of winning, like you’ve done well. The Warehouse isn’t just the place where everyone gets a bargain, but rather where you go to get that bargain feeling,” he says.
The Warehouse general manager of marketing Lorraine Breheny says there’s a tangible emotion you feel when you get a bargain. “We’ve been bringing this feeling to New Zealanders for over thirty years and it’s really exciting to see this come to life in the new campaign.”
Client credits: The Warehouse
General Manager Marketing: Michelle Anderson
General Manager Marketing: Lorraine Breheny
Communications Team Manager: Keryn Biffin
TV Producer: Rob Linkhorn
Agency credits: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Brad Collett
Art Director: Paul Kim
Copywriter: Graeme Clarke
Group Business Director: Nikki McKelvie
Account Director: Crystal Clark
Account Manager: Krish Maharaj
Account Executive: Arameh Bozorgi
Planning Director: Rupert Price
Production Company: Finch
Director: Jae Morrison
Producer: Andy Mauger
DOP: Ian McCarroll
Editor: Tim Mauger
Soundtrack/Music: Liquid Studios
This story originally appeared on StopPress.