As the travel industry booms in New Zealand, the company behind some of the country’s most well known travel stores has undergone a major rebrand. Formerly Stella Travel Services, helloworld is the new face for 50 of its stores nationwide. The rebrand also includes an instore “refresh” programme.rn
Helloworld is the new retail travel chain bringing together former Harvey World Travel stores, Air New Zealand Holidays stores and some United Travel stores.
As part of helloworld’s rebrand, global retail consultancy greater group were tasked with giving the stores a full in-store refresh – involving both external and internal signage, as well as design upgrades across 50 stores nationwide. It has done store designs for the likes of Emirates Retail, JB Hi-Fi, Westpac, Pandora and Luxottica.
Greater group New Zealand country manager Danielle Barclay says the level of fit out has varied by site, but all stores have been given a fresh and contemporary new look.
“The idea behind the helloworld design, which greater group first developed with the parent company in Australia in 2013, was to reinvent the travel store experience by breaking down traditional barriers and creating a more engaging experience for customers,” she says.
The retail rebrands took place over a single weekend, Barclay says, which was one of the biggest challenges of the project.
This was so it could be timed with helloworld’s wider launch strategy and national advertising campaign.
The biggest changes in the rebrand being exterior signage, instore graphics and digital signage, she says.
Round consultant tables have also been introduced so customers and staff can sit side by side.
Additional new features include experience tables and wall brochure displays, which Barclay says help customers connect better to the products on offer.
“We believe the end result is a brighter, fresher and more engaging environment for helloworld, which has also reinvigorated the travel industry in the process,” Barclay says.
The roll out is stage one of the rebrand, with stage two underway. This will include additional furniture and lighting changes.
Helloworld CEO Simon McKearney says the New Zealand rebrand has come together to create what is New Zealand’s largest travel group.
The revamp comes at a time when the number of international visitors to New Zealand is up 16.2 percent, surpassing three million visitors annually.
As international visitors enter the country in droves, Kiwis are also planning international travel in record numbers.
Statistics New Zealand reported that in January, electronic card spending in the non-retail industry, which travel comes under, grew over $20 million (0.6 percent).
As well as this, in November, Expedia found that seven in ten (69 percent) New Zealanders have been to a different country in the past two years. Three quarters of Kiwis who have been overseas intend to travel internationally again in the next 12 months.