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HomeNEWSHow brands wooed Kiwis into spending money in the name of St Valentine

How brands wooed Kiwis into spending money in the name of St Valentine

As lovers young and old were celebrating their affections for one another yesterday, brands too made the most of Valentine’s Day by shooting their spend-inducing arrows at susceptible couples. Here are a few examples of how brands attempted to court couples’ wallets this year.

Lush Australia New Zealand used the opportunity to both post a cheeky shower photo and stand up for equal rights, profiling two of its same sex employees who are in a relationship.

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Why wait until Sunday?http://bit.ly/1K06V6i

Posted by LUSH New Zealand on Wednesday, February 10, 2016

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Our very own #lushlovestory, Thom and Mems! Read all about them here http://bit.ly/1K06RU7 #equallove #equalrights

Posted by LUSH New Zealand on Wednesday, February 3, 2016

Pak’n Save took the chance to post a few pun-laden Stickman pictures.

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It’s almost Valentine’s Day and Stickman would love you to open up a new fridge full of food! Don’t forget to enter here: http://bit.ly/OpenANewFridge. Comp closes 6pm 14th February.

Posted by PAK’nSAVE on Wednesday, February 10, 2016

 Time Out wooed customers to its store through deliciously baked goods.

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Animates requested photos of their customers’ animals and their Valentines. 

 

Real Groovy paid tribute to Nicholas Cage.
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Happy valentines day to our number one squeeze Nicolas Cage

Posted by Real Groovy Auckland on Saturday, February 13, 2016

 

Air New Zealand spread the love by urging its social media followers to “woo” it with their best pick-up lines for the chance to win a romantic getaway to Hawaii.
 

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Woo us with your best pick up line and we might just surprise you. Comment below with your best pick up line to a…

Posted by Air New Zealand on Thursday, February 11, 2016

This follows on from its release of a heart-warming love story last week, where it reunited old wartime lovers, after 71 years apart.
 

Whittaker’s hinted at the ultimate Valentine’s Day gift.
 

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Happy Valentine’s Day Chocolate Lovers 🙂

Posted by Whittaker’s Chocolate Lovers on Saturday, February 13, 2016

Gladeye showed how people can feel the love for their brand, literally, with Vibrundies. Deep, intimate, pulsating love.

Burger Burger and Fuller’s played match makers, setting young singles up on blind dates via a campaign through Motion Sickness Studio.
 

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Happy V day burger lovers ?❤️?❤?❤️?❤️?❤️?❤️? @fatandfuriousburger

Posted by Burger Burger on Saturday, February 13, 2016

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Great first round of Burger Burger x Fullers, Auckland Blind Dates on Tuesday. Looking forward to round two at BATCH WINERY on Waiheke tonight!!! #ValentinesDay #Love

Posted by Burger Burger on Thursday, February 11, 2016

Lewis Road Creamery launched a Valentine’s campaign off the back of the release of its new ice cream by organising a Valentine’s Day picnic competition.
 

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And finally, Lion Red sent into the Tangible office its own interpretation of roses in the form of a dozen Lion Reds with a pretty bow and balloon and a lovely card reading ‘Beer mine’. 

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