The Body Shop Newmarket's sleek and clean new look is appealing to the growing number of conscious consumers in the New Zealand market who want to make a difference through where they spend their dollars. Picture via Juanita Neville-Te Rito. If you've got or seen
Fiona Kerr is business director at retail advertising agency, Hotfoot, and regularly gives thanks that shopping is all in a day’s work. This week, Kerr has put her body on the line to bring insights of tasty proportions, delving into a McDonald's culinary experience.
As the travel industry booms in New Zealand, the company behind some of the country’s most well known travel stores has undergone a major rebrand. Formerly Stella Travel Services, helloworld is the new face for 50 of its stores nationwide. The rebrand also includes an
Farmers has launched a new spot via JustOne/.99 dubbed ‘Make your look’ for its autumn and winter new season collection, and much like its most recent ad it’s again gone for something a bit different and more creative from its previous style.
Dick Smith’s receivers have announced none of the offers to buy the company were adequate, so all of its New Zealand and Australian stores will shut down over the next eight weeks. We asked the experts what the human and economic cost of over 400
Humble brag time: NZRetail Magazine has been named as one of the top 20 business-to-business publications worldwide. The list was put together by the worldwide organisation, the Trade, Association and Business Publications International (TABPI) to honour excellent design and editorial work.
Every summer, between 50,000 and 80,000 bees buzz around a single hive, contributing to the tedious process of producing honey. The collaboration and attention to detail required to produce even a teaspoon of the golden substance undoubtedly makes this one of the most intricate examples
Since the beginning of time, sexualised imagery has been used to tap into our most primal of instincts and sell products. However, the past year has seen a significant shift in the advertising landscape in one of the industries that sexualised ads are most prevalent
Consumer demand to be more connected to where food comes from—and the methods used to harvest it—is increasing. And the commercial fishing industry is under pressure to transform. So when consumers buy premium Tiaki caught fish, which will be available in Auckland later this year,
Great news for all the selfie lovers: Thanks to MasterCard’s new ‘selfie pay’ mobile application, selfies may finally be a security necessity in the face of increased credit card fraud.