Cyber support for local retailers from the #BuyKiwi campaign
The #BuyKiwi campaign is encouraging New Zealand shoppers to support their retailers and shop locally.
Spark and Putti help novices to develop retail-based mobile apps and websites
Is there a mismatch between where customers want to buy products or find information, and how businesses are making that information available?
Which advertising basket should you put your eggs into?
Digital advertising is on the rise for New Zealand retailers, aided by e-commerce, but television is still king. Will retailers soon have to make a choice between the two?
How Commoners perfected the art of black and white basics and proved to be an e-commerce success
Commoners has taken the road less travelled, paving its way into the retail market by selling mostly black and white-themed clothing – something most uncommon for the perky youngish market it is trying to appeal to.
Why Flipit keen for a slice of the New Zealand e-commerce pie
Founder of Flipit, an online shopping portal, Jochem Vroom, talks about why there is still room to grow the online retail market not only in New Zealand but across the world.
Warehouse Stationery looks beyond office supplies, focuses on ‘connecting’ consumers
Warehouse Stationery has released a new campaign with an emphasis on its ability to “connect” customers, focusing on the technological side of the business as opposed to the paper and pens.
Eau de shoe: Ziera distills the scent of footwear
Scent is a powerful force, as evidenced by the intoxicating effect of KFC, the wafting aroma of baking bread that some believe is piped around supermarkets and Subway stores, the popularity of fancy candles, the existence of scratch and sniff, and, of course, cartoon characters