Auckland cookie bar Moustache successfully funded on PledgeMe
It’s official: Moustache Milk & Cookie Bar has met its crowdfunding target and will be hitting the road as a bus.
Paper Plus rebrands to tickle customers’ fancies
Kiwi retailer Paper Plus and its marketing agency FCB have enlisted the help of a goofy-looking alien character to bring excitement and imagination into the in-store experience. FCB’s general manager of retail and head of planning talked The Register through the rebranding journey.
Amazon gives out instant grocery-ordering Dash Buttons
Feeling anxious at the thought of running out of toilet paper or instant macaroni cheese? Never fear - Amazon has released a grocery panic button to American customers which instantly reorders products when pressed.
Mitre 10’s Dave Elliott on DIY going digital
Through its ongoing ‘Easy As’ campaign, Mitre 10 has shown that the Kiwi appetite for DIY extends beyond home renovation TV shows. In September 2013, the first phase of the intiative, which consisted of 27 clips, reached one million YouTube views. But general manager of
Retail NZ launches brand new website
Retail NZ hopes its sleek new website will inspire retailers to embrace digital technology – and change.
Rural Featherston becomes an international ‘Book Town’
A plucky little town in the Wairarapa has big ambitions to become New Zealand’s hub for all things book related. Featherston, which has a modest population of 2340, has made it to the first level of membership to become an international “Book Town.” The International
Stable food prices hide a steep year-on-year increase
Food prices remained relatively stable last month according to Statistics New Zealand, which today reported a rise of 0.1 percent, but year-on-year data shows the steepest increase since December 2011.
New ‘Vend Ecommerce’ product helps retailers enter digital space
Cloud-based POS provider Vend has announced it is expanding its services into an ecommerce solution to help bricks and mortar retailers move their stores online.
Woolworths Australia accidentally creates “Brandzac Day”
Australian supermarket chain Woolworths took a kicking on social media last night after attempting to leverage the power of viral images in an advertising campaign based around World War I.
Carpet Court switches agencies to .99
Flooring retailer Carpet Court has switched its creative account to .99. One of the biggest players in the Kiwi flooring sector, Carpet Court spends $3.5-4 million each year on media.