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At Westfield’s retail breakfast seminar yesterday, retail futurist Howard Saunders revealed that the reason business has become so difficult is because the apocalypse has occurred. Retailers are now operating in a post-apocalyptic climate, and their customers are no longer shoppers but high-minded heroes.

Those who are filled with rage at the mere thought of lining up behind a bunch of strangers are bringing it upon themselves, according to queue theorists. There are more effective ways of queuing than the standard several smaller queues method, but customers aren’t inclined