The shoe is waterproof, with an e-ink display that can show detailed artwork or animations of the wearer’s choice.
Designs are also downloadable from an app, where users can upload their creations and receive a profit when others use them.
The company was aiming to raise US$25,000, but has since raised more than US$389,000 on its campaign with 13 days to go. Backers receive a pair of the sneakers when they pledge US$150.
Clearly, the market was crying out for some customised clothing. This plays into the “me-tailing” trend that’s taken off lately, with customers being drawn to products they can personalise to be unique to them and them only.