More haste, less speed in retail marketing
Customers are busy people, and they're engaging with an enormous volume of digital information. Fiona Kerr, account director at Hotfoot, explains how retailers can earn their attention.
Customers are busy people, and they're engaging with an enormous volume of digital information. Fiona Kerr, account director at Hotfoot, explains how retailers can earn their attention.
As part of our series that explores the retail industry's smartest moves of the past year, RCG's executive chairman Paul Keane answers our Q&A on the big events in retail of 2015, and shares some thoughts for 2016.
Top retailers from around New Zealand have shared their picks for 2015's smartest moves. Today, we have opinions from Andrew Buxton from eStar; Dean Minchington of ServiceIQ and Jamie Whiting from Top Retail Ltd and Barkers.
As part of our series that explores the retail industry's smartest moves of the past year, FCB New Zealand general manager of retail Kamran Kazalbash answers our Q&A on retails ads of 2015, and shares some thoughts for 2016.
In this series, New Zealand's top retailers review the best business plays of 2015. We talked to Chris Wilkinson from First Retail Group; Jason Smith at H&J Smith; Jason Buckley from Dalson Foods and Mandy Jacobson of Frontline Retail - Auckland.
As part of our series that explores the retail industry's smartest moves of the past year, Massey University's associate professor of retail management Jonathan Elms answers our Q&A on the retail happenings of 2015, and shares some thoughts for 2016.
Retailers have revealed the industry’s smartest moves of the past year. This time, we spoke to Ben Goodale from justONE and .99; Valentin Ozich from I Love Ugly; Ed Donald from Bayleys, and Tania Richards from Top Shop winner Specsavers Gisborne.
We've hung up our "Closed" sign for the Christmas and New Year period. We'll keep you busy with content from the Retail Yearbook series, but you know, the beach is calling too!
It’s a week until Christmas, and what have we done? The Register debuted in February this year and has been a non-stop, hot-pink story machine. We’ve posted nearly 1000 stories this year, covering everything from contactless payments to novelty yodelling pickles.
Rumours of Zara's arrival in New Zealand have been persistent for so long that Spaceworks founder Lizzi Hines nearly wrote them off as an urban legend. However, Zara has finally announced it will open a store in Sylvia Park next year. Hines examines what this