The premise behind the Postie+One campaign is the same as that of popular footwear company Toms. When shoppers purchase a childrenswear item from the new pop up store at Auckland’s chic Ponsonby Central complex or buy an eligible item online, Postie+ will donate the same item to KidsCan.
This is all very well for those who get a kick out of playing Santa, but for online shoppers who identify more closely with the Grinch who stole Christmas, it’s possible to turn off the donation offer and instead redeem a “Buy one get one half price” offer.
The campaign is also supported by a $200 gift card draw, which requires shoppers to upload images of their purchases to social media using the hashtag #postieoneforone and interact with Postie+’s Facebook page.
The pop up store and online option will both remain active until November 29.
Postie+One appears to be the first major manifestation of big changes taking place behind the scenes at the formerly struggling company. When Lee spoke with The Register in September, he spoke of the significant work going into clarifying and realigning Postie+’s brand strategy and values.
“We have done a lot of work to get greater clarity around our brand and to improve customer experience, including a comprehensive project to review our in-store experience; to re-think the navigation and layout of each store, to review how offers and product information is communicated – resulting in a new, more modern store fit-out to take us forward into the future.”