HomeNEWSRetail rogues: Ask the experts

Retail rogues: Ask the experts

  • RedSeed: Launched eight years ago, the company was born when two traditional training organisations decided to merge to develop interactive training programmes on CD Rom for Hallensteins and Glassons. Now all their programmes are online, and are built by retailers for retailers. With a unique mix of generic courses candidates can do at their own pace, and company specific training to order, RedSeed are constantly developing new products and expanding the scope of their courses. CEO Anya Anderson offers NZ Retail magazine her expertise. Anderson’s top tip: “Be proactive. Identify people’s skills and offer them an engaging pathway to success.”
  • Friedman Group: With over 30 years of experience in the training sector, US based Friedman Group have developed a retail specific training presence in 18 different countries. NZ director Kevin Phillips began his own career as a sales assistant, working for Michael Hill before sidestepping into training, and loves retail for the varied career opportunities it provides at all levels. Phillips’ top tip: “You can’t train enthusiasm, but you can build on it with skills”.
  • Massey University: Launched in February this year, the Bachelor of Retail and Business Management degree (BRMB) is a first for New Zealand, and a unique qualification in Australasia as a whole. Associate professor Jonathan Elms was brought over from the UK specially to develop and run this innovative but industry focused programme, alongside a board of advisors that include representatives from Briscoes, Barkers, Country Road and training organisation ServiceIQ. Elms’ top tip: “Good staff need to benefit from both training and education – they are different things”.
  • ServiceIQ: An amalgamation of three different training organisations, ServiceIQ specialises in training staff for the retail, hospitality and aviation tourism sectors, with a focus on customer service. They run the first four vocational levels of the programme that leads into the BRMB degree. Clare Savage manages the retail and wholesale training programmes for ServiceIQ, and also sits on the advisory board at Massey. Savage’s top tip: “Employees are individuals – find out what type of training they respond best to and apply it.”

    This article was originally published in issue 740 of NZRetail magazine.

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