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A popular series of hashtags mocking unnecessarily gendered products have spread across social media like wildfire. #fragilemasculinity has been applied to a bewildering rainbow of aggressively-branded items including – but certainly not limited to – umbrellas, throat lozenges, moist towelettes, nut mix and toothpaste.

Sylvia Park shopping centre's adventure zone consists of Kathmandu, Macpac and Bivouac Outdoor. All these stores are housed on its second level, so it had to do something special to catch the ground floor shoppers' eyes. An abseiler dangling from the ceiling is sure to