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HomeNEWSCountdown rolls out free fruit for kids in all stores

Countdown rolls out free fruit for kids in all stores

Countdown stores nationwide now have a basket of fruit in the produce section for kids to snack on for free. The initiative was launched this week, following it being trialled successfully at Countdown Botany in August.rn

Countdown’s acting managing director Pat McEntee says having free fruit in stores encourage kids to eat healthy snacks and help parents while shopping.

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“We first tried free fruit for kids at our Countdown Botany store in Auckland in August. Customers told us how much they loved this idea, so we wanted to take it nationwide,” McEntee says.

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“We know it can be a challenge to do the shopping with hungry kids in tow, so we thought this would make the shopping experience a little easier for families, while also encouraging kids to eat fresh fruit.”

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The fruit will available in clearly marked baskets in the produce section of stores.

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Fruit will be replenished throughout the day and the fruit will vary. This week, it’s apples and bananas.

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A photo of the fruit trialled at Botany trial posted on The Hits NZ Facebook page received more than 100,000 likes and over 17,000 shares.

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Good on you Countdown Supermarkets – amazing idea!

rnPosted by The Hits on Wednesday, August 12, 2015

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rnCountdown posted a similar photo to its Facebook page earlier this week, which has received over 18,000 likes.

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Let your kids munch on a FREE piece of fruit while you shop at Countdown. Available at all stores from Tuesday onwards!

rnPosted by Countdown Supermarkets on Sunday, October 18, 2015

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