At Countdown, he has been responsible for implementing data-driven tools to support the company’s ‘Price Down’ programme, and developing improved ranging and store segmentation.
Countdown’s acting managing director Pat McEntee says Fisher’s international retail experience and his ability to use analytics make him the ideal person to drive Countdown’s merchandise strategy.
Prior to Atheon Analytics, Fisher was department merchandise manager at Walmart Germany. When Fisher joined the company, Countdown reported that he had begun working in retail at 16 years of age. He has a BA Hons in international business and German from the University of Plymouth, where he was president of the mountaineering club.
Countdown says Fisher sold his shares in Atheon Analytics and moved to New Zealand “to better balance his passion for data with a passion for the outdoors”.
“Chris has been instrumental in improving the business’s relationship with data and how we share that data with our supply partners,” McEntee says. “During his career, Chris has managed buying roles for Gillette manufacturing, Lidl discount – Aldi’s largest competitor in Europe – and Asda/Wal-Mart.
“In 2006, he became director of his own business [Atheon Analytics], specialising in the delivery of leading edge analytics to solve complex retail challenges. During that time, he worked with most of the UK’s major supermarket retailers, as well as many of the leading global FMCG companies.”
“It is this depth of experience, along with his passion for putting the customer first, which will ensure that we continue to make Kiwis’ lives a little better and deliver them lower grocery prices every day,” McEntee says.