RCG architect and retail strategist John Long says Rainbow’s End wanted a solution that put the customer experience first.
Market research in New Zealand was carried out and then compared with the practices of top international theme parks.
“The new retail hub is a key brand touch point for visitors as they enter and exit; a place of orientation as well as rest and reflection,” Long says.
The sales area now has added more flexible ticket booths and laneways to maximise visitor convenience.
A large, attention-grabbing sculpture of the Rainbow’s End logo is also being added to the entranceway.
The work on Rainbow’s End is being done in stages:
• The retail hub, cafe and a ticket booth (complete)
• All ticket booths and the concourse canopy (underway)
• Entry statement “Pillars of Colour” install (TBC)
Further details on developments for the park will be announced next year.