There’s a scene in the movie Fight Club where the protagonist explains how product recalls work at his automobile company. Like the film, the strategy is simple and cynical, but does it reflect reality? What are a retailer’s responsibilities around recalls? We investigated.
Six Kiwi Property shopping centres around New Zealand will be getting huge state-of-the-art digital screens, reminiscent of Times Square in New York. Selected centres will also be getting interactive, touch screen panels.
Iconic jeweller Tiffany & Co. will open its doors for the first time in New Zealand in late 2016. The store will have a home in Auckland CBD's Britomart precinct, with Chanel joining the fore at a later date. Tiffany's arrival reflects the increasing calibre
Too busy to buy lunch? Razors? Mascara? Treats for the dog? Tampons? Don't fret. The New Zealand subscription industry is bursting with companies vying to bring stuff to your door. We look at five of the best subscription models, ranging from razors to care packages
The Consumer Price Index (CPI) measures the change in price of a fixed basket of goods and services bought by Kiwi households. Its accuracy is of the utmost importance, as it is the official measure of inflation in New Zealand. We find out just
Loyalty has evolved as a concept. Traditionally, it has been points-based, and very effective at rewarding customers based on transactional spend. Now, it’s different. Not only does it cover transactional interactions, it captures other information about customers – what VMob chief executive Scott Bradley calls
We’re all used to Barbie clothes and makeup, Transformers colouring books, and Disney characters emblazoned across anything made for children. But the newly-released Star Wars-themed make-up from cosmetics company CoverGirl had us scratching our heads.
Trade Me might have been the first to put a stake in online buying and selling in 1999, but new sites are cropping up by the dozen. We see if Trade Me’s under threat by the newcomers.
For many businesses, social media is seen as one of the best ways to engage with customers. Although this is undoubtedly true, more and more businesses are now seeing some of the risks that come from opening yourself up on social media without first providing
The Government has begun to zero in on tax issues surrounding online purchases with a discussion document about GST. However, the document is focused on digital goods for now, not physical ones – leaving some feeling a bit perturbed about where priorities lie.