I Love Ugly says the Ironsight, the Right pack de and the Reilly have been designed with both brands’ passion for attention to detail and quality in mind. The three variants don’t seem to be labelled according to profession – we assume the musicians, designers and photographers are meant to figure out which suits them according to the features provided.
The label’s founder, Valentin Ozich, says the Jansport brand holds a nostalgic appeal for modern consumers.
“We wanted to pare the bags right back to resonate with I Love Ugly’s refined, sophisticated and simple style but at the same time build on the classic features that everybody loves about Jansport.”
Every kid grew up wearing a Jansport bag, here is our interpretation with subtle touches that turn this into a modern classic.”
The collab bags are sold through Jansport’s stockists throughout the Asia Pacific region and as far afield as Israel. Launched on 30 July, each variety has already sold out on I Love Ugly’s website.