“It is a bargain store but we call it ‘industrial chic’,” says Shirley Pickford.
Pickford gave an emotional speech when she accepted the award from sponsor The Hits. She praised her son and his wife for their bravery in leaving Melbourne to return to New Zealand, and said how much she appreciated the opportunity to help with Pinky’s.
“We’re there with them. We enjoy every day when we open the doors, and we feel extremely lucky that the four of us work incredibly well together and play off each others strengths.”
Shirley Pickford attributed Pinky’s Bargains’ popularity to Kylie Pickford’s skill in making customers feel special, and “good old-fashioned values.”
“We still take customers’ goods out to the car for them when they’ve bought so much they can’t carry it all, and that happens on a regular basis,” she said.
The elder Pickfords have been in retail for more than 25 years, and their son is a fourth-generation retailer.
Shirley Pickford also gave a mention to ‘Alley Cat’, a stray who had adopted the Pinky’s team some 18 months ago. She said Alley Cat was a celebrity in Whitianga, and likely had no small part in gaining the store votes.
The kitty has her own Facebook page, which is regularly updated with photographs and images of her enjoying the store.