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HomeNEWSNew retail qualification shows retail is for life, not just for Christmas

New retail qualification shows retail is for life, not just for Christmas

Over 300 Z Energy service station staff are the first “students” to graduate with a brand new level three New Zealand Certificate in Retail through industry training organisation Service IQ. rnThe certificate was developed by Kiwi-owned Z Energy and ServiceIQ to promote the idea that retail is a career path, rather than a temporary gig.rn

A further 700 Z staff are currently working towards the new level three certificate.
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rnOne of the big focuses for Z Energy is providing staff with a pathway for education and training that will be recognised outside the company.

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The first version of the nationally-recognised certificate was introduced in 2013, linked to the level two National Certificate in Retail. But Z says the interest shown from staff members meant ServiceIQ decided to introduce a level three qualification last year.

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Z’s general manager of retail Mark Forsyth says the response of staff to the course has been staggering.

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“We’re really excited to be able to help recognise the skills [our staff] have with a formal qualification, and it’s great to see them so keen to continue.”

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By the end of the year, over 2000 staff members will have graduated at level two and the company is encouraging as many as possible to progress to level hree,” Forsyth says.

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Companies such as Ziera shoes, Dick Smith and others have used ServiceIQ for on the job training that is carefully crafted with the staff finishing up with a nationally recognised qualification.  

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For many Z staff, this is their first time delving into a formal qualification.

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Rosemary Tata, site manager at Z Trentham, has worked in retail for around 30 years.

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She says this is the first time a company has offered training qualifications for free.

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Z Petone site manager Chris Batisan says it is important to grow the professional expertise of a team.

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“This qualification gives you the wisdom to help identify what the customer needs, what staff should do, and how to provide the quality of service that customers are entitled to,” he says.

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“At Z we think our people are our most important resource, and we want to help them grow.

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“The NZ Qualifications Authority-recognised Certificate in Retail is a great step forward in helping our site teams pursue a pathway for personal and professional development.”

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ServiceIQ CEO Dean Minchington says Z was the first organisation to have graduates achieve the new certificate, but other organisations and companies are using ServiceIQ to progress their staff’s qualifications.

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“Business success depends on its people. The Z employees who have gained this (Level 3 Certificate in Retail) will be making a very real contribution to the customer service excellence Z is striving for,” he says.  

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Both Tata and Batisan are keen to keep progressing with their education and are looking forward to the introduction of a Level Four certificate.

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Tata is continuing with her education at a leadership course to help build her leadership and management skills.

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“Investing in people is never a waste of money – everyone will gain,” says Batisan.

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