We reached out to Facebook for comment and a spokesperson responded with a statement, confirming it was trialling a new feature.
“We are testing a new way on Facebook for more people to easily discover, buy, and sell items to other people. Organic person-to-person commerce is already happening on the platform, and we are continuously exploring ways to make this experience more engaging and accessible to a broader Facebook audience,” the spokesperson says.
“It is currently only available in Auckland. It is a very early test, and we do not have a timetable on when we will expand it more broadly.”
Facebook seems keen to avoid any reason for users to leave its site – hence its shop now options for businesses pages, its recently added embedded newsfeed news and now this.
Sites like Trade Me, eBay and even user-created buy and sell Facebook groups could be under threat if this feature comes to fruition.
Testing the feature out in Auckland is a smart decision, as second-hand products seem to be a hot commodity in New Zealand.
Thrift shopping is more popular than ever (just ask Macklemore), as is secondhand trading site Trade Me.
It was named New Zealand’s fifth favourite website, behind YouTube, Facebook and Google’s sites.
Cash Converters has also recently undergone a revival and rebranded, as well as launching five new stores.
Judging by these Statista figures, Facebook is late to the party, as the rising trend of second-hand goods has flattened out and is predicted to decrease.
We’ll keep you posted on whether or not the social media giant decides to try dominate the second-hand market.