Are retailers falling behind on personalisation?
Antony Ede, head of analytics at consumer demand agency TRA, examines the emerging trend of personalisation and how managing product information on websites is essential to success.
Mitre 10’s success through social
Mitre 10 general manager Dave Elliott gave a full and frank insight into his business at the IAB Vertical Snapshot event on May 27.
Mobile advertising spend up 88 percent, IAB says
The Interactive Advertising Bureau’s chief executive Adrian Pickstock revealed a fast-growing digital ad spend at the retail-specific “Vertical Snapshot” presentation with PwC on May 27.
Kagi creates a win-win situation with charity partnership
Auckland jewellery company Kagi has tapped into the power of charity partnerships with its ‘Hope Drops’ line.
Milo’s massive mishandling of its recipe change
Nestle thought it could get away with changing its iconic Milo recipe, but Kiwi shoppers aren’t having a bar of it. The brand has received a barrage of complaints on social media that aren’t dulling down as it might hope. Instead, its consumers’ collective voice
An iconic Wellington brand farewelled, David Jones welcomed
The executive chairman of property, design and research specialist agency RCG Paul Keane examines last week's big news - David Jones buying heritage department store Kirkcaldie & Stains.
New Zealand malls debut new 3D social media strategy
3D videos are being used to showcase fashion and food by AMP Capital, which owns four malls across New Zealand. The Australian-owned company is using the multi-dimensional technology across its social media channels to create a series of short, innovative videos.
No buyer for Pumpkin Patch
Struggling Kiwi childrenswear retailer Pumpkin Patch has announced that its search for a buyer has failed.
Rise of the restaurant robotics
The hospitality industry waits with bated breath to see what happens next with technology, as clever gadgets and robots could soon put waiters out of a job.
Trendy offices keep employees happy, Spaceworks study finds
A survey of office workers conducted by research agency Perceptive shows that 81 percent of Kiwi workers believe the physical environment at their workplace has an impact on their happiness and job satisfaction. As well as this, nine out of 10 workers say that if