Tumblr is a blogging platform that combines different social media features from a variety of sites, such as Wordpress, Facebook and Pinterest. Let Liv founder Natalie Sorensen explains how this social network has replaced the company's traditional blog and what it can do for retailers.
Colleen Ryan is head of strategy at The Research Agency. She looks at how the presence of brands and commerce on social media networks is accepted by users, and what retailers can do to fit in.
Pinterest, according to its co-founder Evan Sharp, is not a social network. He told the Guardian that it’s more like a search engine that focuses on providing a range of answers to “soft” questions such as “What kind of sofa shall we buy?” or “What
Spencer Bailey is head of Facebook New Zealand. Here, he explains how the social media network's users seem to be shifting towards video, and what that means for retailers.
Instagram is a free mobile-only social media network based on photographs taken and shared by users. It was launched in 2010 and quickly became enormously popular, reaching the top spot in Apple’s App Store within 24 hours. We looked into how retailers can use Instagram,
Facebook can be an incredible tool for businesses to communicate effectively with customers. Lana Boutique's owner Alana Clarke shares her insights on using both Facebook and Instagram, where collectively her store has an almost 20,000 strong following.
Former Warehouse Group senior leader Kevin Rowland has become the COO of Australian ecommerce solutions company eStar. This brings to an end his eight years spent with The Warehouse Group.
Two established national brands are opening their first stores in Taupo, building its retail market and expanding the selection of shops. CBRE NZ national director retail services Grant Unsworth says the central North Island town is attractive because of its tourist pulling power.
Auckland’s newly-built Takinini Village was crowned best in retail property at the latest Property Council of New Zealand awards. The village was created on rural land to satisfy the area’s need for a retail development and was completed in 2014.
Former retailer Robert Parker is the new Australasian representative for the International Home + Housewares show. The trade show is run in Chicago, USA, by the International Housewares Association.