Two established national brands are opening their first stores in Taupo, building its retail market and expanding the selection of shops. CBRE NZ national director retail services Grant Unsworth says the central North Island town is attractive because of its tourist pulling power.
Australian craft and home furnishing store Lincraft is moving into a 1500 square metre site in the Totora Point retail centre which was formerly occupied by 100% Electric. The company has more than 70 stores across Australasia, and is taking on an eight year lease in Taupo which will begin in July.
Lincraft’s digital marketing manager Melissa Healy says the first New Zealand store opened in the South Island during 2011.
“We are looking forward to expanding our presence in the North Island and creating our fourth store in total,” she says.
New Zealand chain K&K Fashions Limited has an emphasis on plus-size clothing. Its Taupo store represents the 22nd outlet opened nationwide, and measures 140 square metres. The site was formerly occupied by Hillary Fashions.
Unsworth says the new retailers are “great deals” for Taupo.
“These new retailers are attracted to Taupo not only because it consistently takes top honours as a visitor destination – [it was] recently awarded the 2015 TripAdvisor Travelers’ Choice Destination Award, and topped a consumer poll conducted by leading travel experience provider Experience Oz + NZ as the country’s number one destination to experience, for example – but because it is equally attractive to year-round residents.”
He hinted at a third deal with a major national retailer who was about to take over a large city-centre site.