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HomeNEWSRetail marketing company VMob snags innovation award

Retail marketing company VMob snags innovation award

It was also named a finalist in the Intelligent Systems category.

The awards encompass over 2300 nominations from 108 different countries.

VMob CEO Scott Bradley says the company’s partnership with Microsoft is hugely exciting, as it opens up enormous opportunities for the Kiwi-born business.

The company creates mobile marketing products for retailers, and also customises customers’ in store experiences.

CEO Scott Bradley and chairman Phil Norman founded it in 2010 and it has been growing its customer base ever since.

In 2014, the company reported it had more than 500,000 active monthly users.

Microsoft’s IoT specialist and industry solutions director ShiSh Shidhar says that in retail, there’s an increased focus on collection of data from connected devices, like phones.

“That’s what makes VMob such an exciting partner for us,” Shidhar says.

“Microsoft are providing the massively scalable architecture and VMob are using that, along with their software platform, to create real business impact, and it shows in the success their customers are having.”

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