The app marketplace works like Apple’s app store.
It’s a cloud-based platform that businesses can buy and manage products that Spark Digital has curated to be relevant to their interests.
The company says it gives businesses the same leverage as their tech-savvy customers, as they can more easily manage software and apps.
It also boasts that it’s easy to install and it doesn’t require highly technical IT skills to work.
As well as this, research company Gartner reports that ‘Software-as-a-Service’ (SaaS) marketplaces like Spark Digital are growing hugely in New Zealand.
By 2018, Gartner says SaaS will be the main way of using application software for businesses.
It says almost 80 percent of businesses will use it and it will account for 25 percent of IT spending on software.
In much the same way that Spark partnered with Spotify to give users access to the music-streaming service, the telco has now signed agreements with the teams at Office 365, McAfee, MozyPro and MaaXcloud to accommodate the key requirements of business owners.
Spark Digital’s SaaS is the first marketplace to launch in New Zealand.
Spark Digital’s head of marketing Mark Redgrave says Spark Digital Apps has been created as a response to customer feedback.
He says it provides small to medium businesses with a more relevant, affordable service.
“This is such an exciting time for business,” Redgrave says.
“We’ve reached a tipping point where the applications you need to run your business are now available on your computer, phone or tablet.
“We want to help our customers to work smarter, from anywhere so that they can maximise their productivity and improve how they work with their own customers.”
He says businesses can log in with a single password for applications like Microsoft Office 365, Mozy backup and McAfee security.
They can see, assign and remove who is using what.
The service is available from today. You can find it here.