HomeNEWSExamining retailers’ advertising spending

Examining retailers’ advertising spending

According to new data from the Interactive Advertising Bureau of New Zealand and accounting service PwC, those in the retail industry are consistently the biggest spenders on online advertising.

The retail sector is one of the earliest adopters of digital advertising, says the IAB.

Together with PwC, the not-for-profit IAB has been reporting on New Zealand interactive and mobile advertising since 2007. The reports use data provided by more than 30 advertising agencies and publishers. Data has historically been presented at an event held in the PwC buildings, but from this year onwards, it will be incorporated into a new format called ‘The Vertical Snapshot.’ Each snapshot will feature an industry that the IAB measures. 

Attendees will hear from sector experts to learn more about that industry and its relationship with the digital world, as well as learning where the industry sits in the latest IAB/PwC Quarterly Report. The IAB has chosen to start the series by focusing on retail, saying this sector was one of the earliest adopters of digital advertising, and has been quick to see its exceptional accountability and numerous opportunities to build brands online. The retail sector placed second in the Q4 2014 Report with 9.74 percent. 

“Display, search advertising, social media, affiliate marketing and behavioural targeting are just some of the methods which key players in the sector can use to reach their audiences in an effective and engaging way,” the IAB says.

Dave Elliot, marketing leader at Mitre 10, will join IAB CEO Adrian Pickstock in presenting the first Vertical Snapshot. Elliot will discuss insights into Mitre 10’s interactive ad experiences and how they tie into the latest ad-spend report.

We’re offering The Register readers 10 free tickets to the Vertical Snapshot on May 27th. These tickets are normally $60 for non-IAB members, and include networking drinks and nibbles at the conclusion of the presentation.

The tickets are available to the first 10 readers to email the editor via  sarah.dunn@tangiblemedia.co.nz with the correct answer to the following question with their name, email address and company.

‘What was the retail category ad-spend percentage for Q4 2014?’

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