The store is 300 square metres and stocks the company’s full range, which includes clothes and accessories for women, teenagers, babies and children.
The store is located in the Ponsonby 100 precinct, which is home to other stores such as Bed Bath N’ Table and Civic Video.
The Ponsonby store is the beginning of the Australian brand’s expansion into New Zealand, following on the footsteps of other international retailers that have recently arrived, such as Topshop.
French Connection is also opening its doors to Newmarket this month.
There are plans underway for additional Seed Heritage stores around the country, but no locations have been announced yet.
General manager at Seed Heritage, Denise Haughey, says the company has a strong online shopping base in New Zealand and they’re excited to bring the products to Kiwis in person.
The company opened its first boutique in 2000 in Melbourne. The franchise now has over 100 stores in Australia and six in Hong Kong.
Peter Lew is the owner of the company. His Brandbank business runs Seed Heritage, Thurley stores in Australia, and French Connection.
He is the son of wealthy businessman Solomon Lew, the former director and chairman of the Coles Group (previously known as Coles Myer).